Digestopia Blog

Controversial Packaging Topics Make Great Media Fodder
Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the story. The problem is most people aren’t aware of packaging component and don’t understand the importance of its function.

Are You Wanted by the Packaging Police?
I finally had to speak out. The packaging industry is under attack by the packaging police. There have been dozen of backlash articles about it in the news recently. To tell you the truth I’m sick of all the articles talking about freeing Barbie from her packaging prison and how may people went to the hospital because they injured themselves trying to open a plastic clamshell and other esoteric packaging adventures. These issues about packaging have been beaten to death and then some. And don’t forget the Blogs. Some of the worst venting about packaging appears on personal Blogs under the I’ve had a bad day column.

Launching a Brand at the Super Bowl with Dreadful Packaging
I picked this up on the news this week and was interested to hear Ad Age critic Bob Garfield’s take on the Super Bowl ad for American Home Health. Although he loved the ad, he hated the packaging and in most cases the packaging is what will sell the product — maybe or not.

I Hate Packaging
It’s that time again (the holidays) when packaging will be getting top media coverage by its detractors. Those would be the people looking to complain about product packaging because it’s too difficult to open or there is too much of it or they think it doesn’t do its job properly.

Has Your Packaging Gone To The Dogs?
Whether it’s for Fido or for Morris, the market for pet products in nontraditional outlets (specific to retail outlets outside the traditional pet store venue) should reach nearly $4.2 billion by 2010, according to Market Trends.

Package Design Trends That Connect With Consumers
How can you utilize packaging design trends to connect with the consumer?

How To Make Your Product Packaging Newsworthy
Recently mainstream media coverage of the packaging industry is more in-depth than usual. I see several articles about packaging every week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society. In fact, dozens of articles were recently written in response to the Consumer Reports Oyster Awards with such titles as: Today’s Packaging Can Drive The Mild-Mannered To Rage and Open UP. Most of what was written in these articles did not bode well for packaging.

9 Packaging Trends That Will Connect You With Consumers
Today’s consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what’s not can dramatically influence a package design’s success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets? Understand the customer is critical. The problem today is that one package may not satisfy the needs and requirements of all buyers.

Going Loco for Logos
An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn’t be made by your advertising media rep. It stems from a different need.

Logo Design: Your First Step Towards Business Success
The author successfully explains the importance of having a professional logo design for success of any business. While most businessmen would spend a lot on other accounts, they are often thrifty while getting a logo, but isn’t it important to invest in a proper logo that will be the face of your company to the world?

How Do You Define a Good Logo Design?
The article explains the characteristics of a good logo design and the factors to consider while deciding on your logo design. It also gives a guideline to select a proper logo designing firm and what should be their method of work.

The Favicon, An Untapped Image Promotion Trick: Best Practices
In this article I will try to present all the essential best practices needed to understand and properly utilize the little-known marketing power of that tiny icon named the favicon.

Top 10 Directories to Submit Your Website to
A short compilation of top directories in which to submit your website(s).

Website Owners and Designers: Ten Tips to Improve Your Google Search Traffic
In this are tips for improving search traffic from Google to your website. When we appear on the first or second page of search results, we have more chance of visitors.

Graphic Overload! Is Flashy Always Better?
The amateur or novice web designer will often have the flashy graphic mindset. I say this because I know this to be true, and I know this to be true because I was exactly that way along with many others I know. I would like to really challenge beginner, and maybe even more advanced web designers with the heavy use of graphics in website designs.

More Flash Tips
Pictures may tell a thousand words but sound adds that extra bit of spice. I am going to supply the code for you, and I got it from my tutor. If all has gone well when you test your Movie, (Control Menu -> Test Movie), whenever you press your button it should not only change colour but your Movie should begin again from the start. If you select the object you want to disappear and change the Alpha value to 0% it should disappear, change it to 100% to make it reappear.

Some Flash Tips
Now if you play or test your Movie you should see a figure 1 morph into a figure 2. You can use this to do the Matrix-esque typing effects, you can even have a flashing cursor underneath the text, but you need another layer and another set of Keyframing.

Flash ActionScript: Correct 2.0 Practices
In this article you will learn about correct 2.0 practices when using actionscript 2.0.

Flash SEO: Search Engine Optimization
Ranking on search engines with a flash site can be very tough. In this article I describe methods that can help with this problem.